Bradford is set to lead a pan-European project that could transform how we create, interact with and use virtual reality.
The University of Bradford, leading a partnership of international universities and commercial organisations, has secured nearly 3 million euros to conduct the four-year research project.
Nine universities, two national museums and six commercial partners from all over Europe will investigate how the human brain perceives and reacts with materials and their appearance in dynamic situations, and how this enables us to perform both simple and complex tasks intuitively, from drinking tea to operating complicated machinery.
It is hoped the research will deepen our understanding of how we react with materials, and will examine how virtual reality can convince people that they are looking at the real thing.